44. The attempt to market and sell theatre is as useful a concept as an attempt to market and sell air.
This is from George Hunka's superfluities as part of his "Organum".
It was brought to my attention by Don Hall.
George says a lot of theoretical things about theatre that I agree with - or find worth thinking about - on his blog. Unfortunately, it's often so pretentiously written, that when someone says to me they hate theatre because it takes itself too seriously or makes fun of it by pronouncing it "the-ah-t-ah", I think of George's blog.
However, the gem above is really sad. It's a demonstration of a myopic understanding of how people in our culture value information. And more importantly, how information is disseminated.
Of course, maybe George is working from a different definition of "marketing" than the rest of us.
But that would be telling too.
If this is the way many people in theatre think about spreading the news that there's a show in town worth seeing, theatre deserves to die the slow horrible death it seems to be enjoying.
I, for one, think marketing theatre, marketing shows, marketing anything that might make people think, act or reconsider life very very useful.