She put some candles on the cupcakes and here was the result.
***In a strange, ironic side note, I understand I was also the victim of a theft tonight. My Nokia campaign which got into the AICP, was inducted into the MOMA and featured on NBC's TODAY SHOW last summer, won a bronze EFFIE tonight in New York. However, I was not credited as having worked on the campaign by the offices of Grey Advertising a part of Martin Sorrell's WPP Group.
The Effies are a measure of advertising Effectiveness that also takes into account the quality of the creative - IE, it has to work and be interesting for people to watch.
It's a big deal.
The theivery is sad.
4 comments:
Grey has a nasty habit of doing that to people who no longer work for them.
Grey SF did the same thing to me on a Nokia campaign. They SWEAR it wasn't intentional, just an oversight, and even if I believed them, how the hell does one 'overlook' who created an agency's most important product? Unreal. Unforgivable.
Not that I deserve as much credit as Malachy - I was just the Creative Director - but this is the second time that Grey has left both of us off this particular campaign. In the case of AICP I got us both added after the event. So that may have been an oversight. But not a second time! And just as troubling as leaving us off is the inclusion of account people who had nothing to do with creating, selling or managing the campaign. Despicable behavior. Oh, and for the record, they also left off Paul Cammarota who produced the TV spots. Like Catherine says, none of us are there any more so they feel free to lie and cheat.
Actually, no, they always felt free to do that!
It's totally ridiculous. People do nothing for their reputation this way.
Sadly, this case confirms something that happened to a fantastic art director I've worked with out here in LA, Vinny Piccardi.
He worked for the Grey LA offices and did some advertising that he realized had award-winning potential. According to the story, when it came time to enter the local show here in LA, the Grey CDs had taken a dislike to Vinny and told him they wouldn't enter his work.
Being someone who knows what's good and what's not, he entered it on his own dime.
The pieces won a BELDING against competition from Rubin Postaer, Chiat and other greats. When it came time to collect the award at the podium, the Grey CD's went up to the stage.
Vinny, who no longer worked at Grey, tore the award out of their hands and let everyone know who was actually responsible.
Having grown up in New York, he clearly knew what to expect from an agency like Grey.
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